CorTech is seeking to hire an Email Specialist for our client in Louisville, KY. Benefits Available. Pay Rate – $25-33/hr Monday-Friday, 40 hours per week – 8 hours per day. Must be online for core hours of 1pm-5pm EST.
Job Description Partner across an Integrated marketing group to drive multi-channel (including email, push, SMS, direct mail) lifecycle outreach strategies to our partner agents, including new partner acquisition, retention/engagement, upsell/add-on consideration, product/feature engagement, event attendance – all of which empower our partners to help our customers find and transact on a home they love Work alongside Partner Marketing, Product Marketing, Sales and Marketing Operation teams to develop lead scoring and nurture strategies, assess new opportunities, and help define orchestration between marketing and sales Partner with Product Marketing to develop programs by cohorts to improve personalization, and create tailored messaging streams Partner with Marketing Operations to scope automated tools meant to drive scale Drive test-and-learn optimizations; provide insights and recommendations through analysis on as-appropriate basis Use analytics and qualitative and quantitative insights to identify, size and prioritize opportunities that drive higher lifetime value for target partner segments Own the end-to-end management of lifecycle marketing GTM programs, including multi-channel recommendations, creation, deployment, testing, optimization, analysis and reporting Gather and brief requirements for the development of channel campaigns (including landing pages), and participate in the creative review and approval process Who You Are: 5+ years of experience leading lifecycle, email, CRM and/or Engagement Marketing programs (B2B experience preferred) Considerable experience with marketing automation (Salesforce Pardot experience a plus) Demonstratable experience deriving and using customer insights and data to understand the customer base (Tableau, Google Analytics, etc. ) Comfortable with ambiguity and change, and have experience in building programs quickly from the bottom up A successful track record of developing and executing channel strategies, including measuring and delivering on performance targets Strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations (Wrike/Asana experience a plus) Able to take ownership, are an inventive problem solver, and have a high level of accountability Collaborate well with others across the organization and thrive in a dynamic, fast-paced, and highly-fluid environment Demonstrate outstanding verbal and written communication skills Responsible for email channel Develop email strategy, find the best the strategy for premier agents Salesforce Pardot( retiring) and the team is doing a migration in Q2 Cdxp simon data (if they don’t know Simon Data, they should know Python, because it’s build in it)